Jaipur Rugs’ Challenge: Bringing New and Fresh Cotton-Based Colors to Wool

Jaipur Rugs turns the age-old art form of handmade carpets into vibrant home design showpieces. After starting with just two looms in 1978, the company is now the largest network of artisans in India, with 7,000 looms and customers in over 60 countries. But all of those rugs are made from wool, which makes selecting colors incredibly difficult when most swatches are made for cotton. The colors their designers see will look different on their rugs, which not only hinders the creative process, but also leads to production delays and inconsistencies.

Pantone’s Solution: Innovative Connections Between Rural Craftsmanship and a Global Brand

The FHI Paper Traveler was developed for product designers in all specialties, and its color chips have a special coating that matches the color coating wool receives in the production process. As a result, the colors in the finished product look like the colors Jaipur Rugs’ designers fell in love with.

Even better, the rugs look perfect the first time, which is a giant time-saving improvement compared to the multiple rounds of coating it used to take to get them just right. The Paper Traveler’s common color language empowers Jaipur Rugs’ designers to visualize new rugs with accuracy and confidence, from initial ideation to detailed customization.