Leveraging the Pantone Skintone Guide to create a more complete creative story
At Pantone, we pride ourselves in helping our creative community tell their story through color, from our physical tools to our digital offerings. More than ever, it is important for creatives to share their story in a more personal and authentic way. We encourage and celebrate a more complete and comprehensive guide to showcase the true shades of storytelling.
The Pantone SkinTone™ Guide is a tool that provides creatives opportunities to use color and shades to ensure representation and inclusion across many products and industries, to ensure that color accuracy within skintone is prioritized and considered within the full scope and dynamics of color design.
Whether you’re a cosmetics developer looking to emulate a particular skin shade, a costume and production designer selecting garments and props to accentuate the client’s complexion, a video game and toy designer creating realistic avatars and characters, or a medial professional creating prosthetics for your patients- The Pantone SkinTone™ Guide is for you.
Our 110 inspirational colors have been scientifically measured and matched to actual human skin tones and are accessible through our portable fan deck guide, or on your mobile phone with our Pantone Connect App available on iPhone and Android products. We help improve designers’ workflows both physically and digitally while providing science-backed color data for accurate color communication.
Our Pantone family strives to offer products and services that inspires our creative community while helping you make those critical color decisions easier and faster. For more information, please visit our Pantone SkinTone Guide product page.